Fashion revolution #whomademyclothes
Fashion footprint


A fashion revolution is underway! Today marks the first day in a week that’s focus is for consumers to ask the question “Who made my clothes?” and encourage brands and manufacturers to be more transparent about the production process; a pivotal issue in the fashion industry. “Brands rarely acknowledge that the clothes they sell have been made by thousands of people working in factories, fields and other hidden places around the world. The global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change. Producers have become faceless and this is costing lives.” (Orsola de Castro, Co-founder, Fashion Revolution).

In light of the Rana plaza factory collapse on 24 April 2013 that killed 1134 and injured 2500 people in Bangladesh, Carry Somers and Orsola de Castro said enough is enough and founded Fashion Revolution with the mission to radically change the way we produce and consume clothes. Three years on and the revolution is growing. This week will play host to hundreds of events around the world all with the aim to shake up the fast fashion industry and remember the lives lost for cheap clothes, kicking off with Fashion Question Time at the UK Houses of Parliament  today with Mary Creagh MP, Livia Firth and leading fashion industry experts.

As part of their campaign, Fashion Revolution are asking people to show the label of their clothing and ask the brand #whomademyclothes in order to find out the story behind the production of their garment. But the work doesn’t stop there. This week, and this campaign is part of a bigger conversation to be considerate; socially, economically and environmentally with how we choose to consume fashion. It’s about reflecting on your shopping habits and stop being ignorant to poor practise and over consumption.

So, in the spirit of Fashion Revolution, who ask us to ‘Be Curious, Find Out and Do Something’, visit their website for more information and to see how you can get involved with the revolution.

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